Best Gen Z Personal Finance Creators to Follow (Real Advice, No BS)
If you’ve ever Googled “how to budget” and ended up in a 47-tab rabbit hole of outdated advice and spreadsheet chaos… same.
Finance content has a vibe problem.
That’s why Gen Z is turning to creators who make money talk feel clear, honest, and real. No lectures. No shame. No billionaire hustle energy.
Here are the best Gen Z personal finance creators to follow right now—whether you’re budgeting, saving, investing, or just trying to not cry when rent’s due.
💡 Why Creator-Led Finance Advice Hits Different
Traditional finance media often feels:
Out of touch
Overly technical
Judgy or guilt-heavy
Built for people making $150K+
Gen Z creators flip the script. They bring:
✅ Real-life context
✅ Mental health awareness
✅ Low-barrier tips
✅ Humor, personality, and transparency
You get money education that feels like it was made for you—because it was.
🔥 Creators to Watch (and Actually Learn From)
@itscaitlinmarie (Caitlin Marie)
Topics: Budgeting, lifestyle finance, “rich girl routines” on a real budget
Why follow: She makes saving and spending feel aesthetic but accessible. From sinking funds to daily money habits, her content is soft life meets self-discipline.
2. @pricelesstay (Tay)
Topics: Money mindset, investing 101, wealth healing
Why follow: Tay keeps it real on generational wealth gaps, money trauma, and financial glow-ups. If you want budgeting and healing, this is your lane.
3. @themoneycoach (Jannese Torres)
Topics: Financial independence, entrepreneurship, money boundaries
Why follow: Her content goes deep on building wealth as a first-gen Latina and making smart money moves without selling your soul. Podcasts, reels, all of it is gold.
4. @overdraftqueen (Cori)
Topics: Survival budgeting, mental health, broke-but-trying
Why follow: No sugarcoating here. If your vibe is “I’m trying to make it out of overdraft hell,” this is the finance bestie you didn’t know you needed.
5. @humblepennies (Ken & Mary)
Topics: Financial freedom, couple money goals, mindset shifts
Why follow: They blend personal finance with minimalism, intentional living, and emotional intelligence. Their energy = peace + strategy.
6. @herfirst100k (Tori Dunlap)
Topics: Money + feminism, saving/investing, financial confidence
Why follow: She built a platform on the idea that money is power, especially for women and marginalized groups. Plus, she makes investing way less scary.
📱 Bonus: Why Following Creators Helps You Stay on Track
Let’s be real: you’re on your phone anyway.
Following the right creators means your feed starts reinforcing healthy financial habits—like:
Checking in with your money weekly
Questioning impulse spending
Learning about investing in small doses
Feeling seen in your financial chaos
It’s like financial osmosis.
Better content → better mindset → better habits.
Final Thoughts: Learn from People Who Get You
You don’t need a finance degree or 12 books to “get good with money.”
You need the right voices in your ear—voices that speak your language, understand your life, and want you to win.
Start with one creator. Watch their stuff. Try one tip.
That’s how the glow-up starts.
